Freelance Videographers' Collective based in London

The Shoot Collective is a boutique production house specialising in short films, with a strong focus on art & design, interiors and cultural content.

Our Mission

Our aim is to communicate compelling visual stories, spread beauty, showcase meaningful content and get inspiring artists, designers and cultural commentators in front of the camera, then out there for all to see!

Head of Atmosphere

Founder and Director, Charlotte Armitage, has worked as a film maker in the broadcast, commercial and art world for over a decade. A great eye for detail combined with a deep knowledge of creating video content and a passion for the creative world, Charlotte brings bundles of personality to every project. 

The Collective

We have a collective of specialist talent at our disposal, and depending on the nature of the project we will bring the right man or woman for the job on board to bring your concept to life.  

Art & Design

We want to show how amazing art and design is made, learn about the meaning of that art through interviewing the artist, create discussions in the art arena and cause a disturbance through communicating new ideas to the viewer.


Instead of seeing lush and fresh ideas for interior design through print editorial and adverts , lets capture the atmosphere of those spaces in video form. Create space and ambience with the use of cinematic techniques and make the viewer feel more connected with that space by watching the film. This works on an artistic and commercial level with interior design, but it also helps sell services like restaurants and hotels  -  the viewer will naturally want to go there and experience it themselves.


Such a broad term, but video plays such an important role in the understanding of culture. First and foremost its about communication of cultural ideals across perceived boundaries - helping different cultures understand each other as a means of reducing conflict and tension. That is not just between different countries, but within our own country too. And secondly, by making films about different lands and cultures through travel documentation we can bring an element of them to any screen and enrich our lives through this journey.

The Shoot Collective is ready to create powerful, visual stories that are remembered long after they are viewed. Contact us here